Etsy versus Shopify
Which is better, Etsy or Shopify? Here’s my answer: Neither. Both. But Shopify. Let’s get into it. First, we are not comparing apples to apples with Etsy and Shopify. Etsy: a...
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Etsy versus Shopify
Which is better, Etsy or Shopify? Here’s my answer: Neither. Both. But Shopify. Let’s get into it. First, we are not comparing apples to apples with Etsy and Shopify. Etsy: a...
Email Marketing 101 for Product Businesses
Most business owners squirm a little when I ask them about their email marketing. I get a lot of guilty “I need to do more” responses. If this is you,...
Getting started with Print-on-Demand (with video!)
Want to sell products that you don’t have to produce and ship yourself? Let me introduce you to print-on-demand. What is Print-on-Demand? (Often referred to as POD.) Simply put: It’s...
Rating Shopify on key features
You may have heard that “Shopify is the gold standard in e-commerce”. (From me, I’ve said that!) And I want to just reiterate that from the outset of this comparison....
Shopify versus other website platforms: in-depth comparison
Live training session replay from my free Launch Lab series — where we explore a new topic every month to grow your product business. Sign up here to join us for...
Introducing: The Launch Lab! Free resources to grow your product business
I’m starting a new series that I think is going to be a game-changer. I’ve long wanted a way to create a community while fostering business growth and sharing ideas....
Which platform & theme is a website using?
If you've wondered what website platform a website is using, this is for you! I'm actually asked this question pretty often. And I have a super easy trick to find...
How to get your FIRST Shopify Sales (Video!)
Full transcript below: Shopify sales, where do you get them? Where do they come from? Welcome back to my channel. Your place to learn all things Shopify. After my last...
Free Shopify Themes (2022) -- My Review & a Demo
Transcript: Shopify just released three new free themes and they're really, really good. And I want to talk about them. These new free themes use Shopify's Online Store 2.0, which...
DIY PR: Your 5 First Steps
Guest post from my friend and PR pro Nora Wolf of Wolf Craft -- PR support without the retainer. I asked Nora to write this post for product-based businesses that...
Optimize your Shopify store by focusing on key metrics
Let's talk about a request I get from most of my clients. And something we work on together throughout their projects. OPTIMIZE ME, please. But what does optimize really mean?...
Better photos = more sales
Let’s dive into a key element of your Shopify website: your photography. Photography and videos can make a huge impact on our product business. It’s easy to see why. When...
Everything you need to know about your Shopify product page
Let's breakdown a page that most of us know is important, but still doesn’t get a lot of love: the product page! Whether you’re building your own Shopify site or...
What you can do for your business right now
Not sure how to take action right now? Or how to transition more of your business online? This post is here to help with ideas, inspiration and practical tips. Host...
