Selling Digital Products and Courses with Shopify
If you’ve ever tried to sell a digital product, course, or community online, you’ve probably run into the same problem I did: there’s no single platform that does everything well. Course...
Featured post
How to start a Shopify store in 2025
Launching your online store on Shopify is one of the best ways to build a professional, scalable, and customizable online store. Whether you're an Etsy seller looking to expand, a...
How Etsy Sellers Can Use Shopify to Maximize Holiday Sales in 2025
You’ve spent all year creating your products, preparing for the busiest shopping season of the year. But as the holidays approach, your sales depend on Etsy’s fees, rules, and unpredictable...
The Ultimate Shopify SEO Checklist: A Simple Guide to Getting Found
SEO is one of the best (and most misunderstood) ways to bring steady traffic to your Shopify store. A lot of people think it’s overly technical or reserved for “big”...
How to Migrate to Shopify from Wix, Squarespace, or WordPress: The Ultimate Guide
Thinking about switching your website to Shopify? Whether you're coming from WordPress/WooCommerce, Wix, or Squarespace, you're not alone. More and more product-based business owners are moving to Shopify for its...
How to start a Shopify store in 2025
Launching your online store on Shopify is one of the best ways to build a professional, scalable, and customizable online store. Whether you're an Etsy seller looking to expand, a...
Shop Small: Introducing 2024's Launch Party Gift Guide
Gift meaningfully! Shop small businesses this year for everyone on your list.
Etsy versus Shopify
Which is better, Etsy or Shopify? Here’s my answer: Neither. Both. But Shopify. Let’s get into it. First, we are not comparing apples to apples with Etsy and Shopify. Etsy: a...
Email Marketing 101 for Product Businesses
Most business owners squirm a little when I ask them about their email marketing. I get a lot of guilty “I need to do more” responses. If this is you,...
Getting started with Print-on-Demand (with video!)
Want to sell products that you don’t have to produce and ship yourself? Let me introduce you to print-on-demand. What is Print-on-Demand? (Often referred to as POD.) Simply put: It’s...
Rating Shopify on key features
You may have heard that “Shopify is the gold standard in e-commerce”. (From me, I’ve said that!) And I want to just reiterate that from the outset of this comparison....
Shopify versus other website platforms: in-depth comparison
Live training session replay from my free Launch Lab series — where we explore a new topic every month to grow your product business. Sign up here to join us for...
Introducing: The Launch Lab! Free resources to grow your product business
I’m starting a new series that I think is going to be a game-changer. I’ve long wanted a way to create a community while fostering business growth and sharing ideas....
Which platform & theme is a website using?
If you've wondered what website platform a website is using, this is for you! I'm actually asked this question pretty often. And I have a super easy trick to find...
How to get your FIRST Shopify Sales (Video!)
Full transcript below: Shopify sales, where do you get them? Where do they come from? Welcome back to my channel. Your place to learn all things Shopify. After my last...
Free Shopify Themes (2022) -- My Review & a Demo
Transcript: Shopify just released three new free themes and they're really, really good. And I want to talk about them. These new free themes use Shopify's Online Store 2.0, which...
DIY PR: Your 5 First Steps
Guest post from my friend and PR pro Nora Wolf of Wolf Craft -- PR support without the retainer. I asked Nora to write this post for product-based businesses that...
Featured post
Etsy versus Shopify
Which is better, Etsy or Shopify? Here’s my answer: Neither. Both. But Shopify. Let’s get into it. First, we are not comparing apples to apples with Etsy and Shopify. Etsy: a...
