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Favorite Tools and Resources for Online Business Owners

All the tools I use, plus favorites for product business and service businesses.

For product businesses


The best website platform for selling products -- both physical and digital. This site is powered by Shopify too.


My preferred email marketing platform for using with Shopify. It's the right choice when you're ready to invest more time and energy into email marketing. If you're not there yet, try Shopify Email.

Paper + Spark

The #1 resource for financial education for product business owners that sell on Shopify and Etsy. Check out bookkeeping templates, spreadsheets and inventory tracking.

Google Workspace

Shopify does not include hosted email, so if you want to have a branded email address (like, you need Google Workspace. It also includes a separate Drive and all of the other Google services, and I like having my personal and business files separated like that. Cheaper alternative for email only is Zoho Mail.


This is an automation tool that I use to send automatic DMs in Instagram. If you see "comment LINK and I'll send you the link", that's how it's being done. It's a great tool to maximize your Instagram marketing efforts.

KMB Wholesale Intensive

Group program from Cat, owner of The Kitty Meow Boutique. Cat is an excellent teacher and has utilized wholesale to sell Kitty Meow products in over 1,200 stores worldwide.


Database and project management system that's very versatile for organizing.


I love using Notion for project dashboards and organization.

Shopify Apps

My favorite review app with an excellent free plan.


The course and community app I use on this site! Fantastic app with even better support.

Shopify Bundles

Offer bundles on your store with this free app by Shopify

For Service Businesses

Wave Invoicing

I use Shopify invoices now, but used Wave for 10+ years to securely and professionally send invoices. It's free!

Bench Accounting

I've used Bench for several years to seamlessly manage my business accounting.


Super easy to use and share screen-recording software. I use this for client feedback and my courses.

Adobe Suite

Professional design tools that are a must. I use Adobe Illustrator for vector logos, InDesign for books and magazines, Photoshop for photos, Adobe XD for website mockups and Adobe Fonts.


A platform to host your webinars in a private room with chat, Q&A features and more.

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