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Now booking Shopify websites for August/Sept launches. See services

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Does your small business have big dreams?


We help our clients sell more online with strategically designed brands and wildly shoppable websites.

For 10 years and counting:

We partner with businesses who want to build stronger brands, attract new customers, create a delightful shopping experience and of course, increase conversions and profit.

What Launch Party is About:

Courses & Trainings

From bite-sized targeted trainings to my signature course, Shop School. Learn everything you need to know to be a successful Shopify store owner.

Design Studio Services

Work with me to design your brand and Shopify website. Specializing in intensive style projects, meaning fast!

Coaching for Designers

Are you a designer or aspiring design business owner? There's so much to learn. Let's talk.

Who's throwing this party?

I'm Shelley Easter, Shopify strategist, designer and owner of Launch Party

After college I got my start in the design industry with editorial and advertising design for luxury magazine publications like SaveurGarden Design and Popular Photography. But I really wanted to work for myself and in 2012, after a few of years of moonlighting, I took the leap.

Enter: Shopify

In 2018 I created my first Shopify website. That set me on an entirely new path: working with product businesses.

In 2020 I created a course called Shop School. It's for growing product business owners to learn how to create their own Shopify website.