5 Reasons Your Online Store Isn’t Getting Sales (Yet)
If your online store isn’t getting sales yet, you’re not behind — you’re early. Almost every successful shop you love went through a phase where orders were sporadic (or nonexistent),...
Free Live Workshop for Etsy Sellers & Shop Owners
5 Must-Haves for Your Shopify Website
Maximize Your Sales + Grow Your Brand
📌 Thursday, March 5 12PM ET
Can't make it live? Sign up for the replay
I'm Shelley Easter
Shopify Designer & Educator
I've been a web designer for over 15 years and a Shopify specialist for 7. I've worked with brand-new stores all the way to businesses doing 7 figures in annual revenue and have built 100+ e-commerce sites. I've seen what actually converts, increases average order value and brings return customers.
I'm a Shopify Partner, Klaviyo Partner, and the creator of Shop School, where I teach product business owners how to launch their stores on Shopify with my support and without the overwhelm.
Whether you're just starting out, stuck on Etsy, or have a store that's not converting, I can help. Through teaching, design services, or strategy sessions, my goal is the same: get your products in front of people who want to buy them.
🖥️ 100+ Shopify stores built
🎓 300+ students in Shop School
How do you want to work together?
Let's Get Your Store Selling
Learn Shopify with my guidance, hire me to design your store, or get strategic help fast.
Shop School
Launch your Shopify Store with Expert Guidance & Support
Complete Shopify course + private community + monthly coaching + personalized video feedback when you're stuck
Perfect for:
- Etsy sellers ready to own their customer list
- New product businesses launching their first store
- Store owners who want to understand and control their site
Let Me Build It
Professionally designed conversion-focused Shopify site -- launched in 3 days
My signature service is the Shopify Accelerator Package.
Perfect for:
- Store owners who want expert execution
- Businesses ready to scale
- Business owners wanting better ad conversion
Targeted Trainings for Your Biggest Challenge
Mini-courses and workshops that solve real Shopify problems: traffic, email + sales
Quick Wins: Get Expert Help on Your Shopify Store
Get strategic clarity, expert feedback, or complete email marketing setup
Shopify Blog
Shopify Apps: What I Use, What I Deleted, and What You Need
The Shopify App store is equal parts amazing and overwhelming. There are simply so many. A Google search just informed me there are 11,000 to 15,000 apps available at present. ...
Selling Digital Products and Courses with Shopify
If you’ve ever tried to sell a digital product, course, or community online, you’ve probably run into the same problem I did: there’s no single platform that does everything well. Course...
How Etsy Sellers Can Use Shopify to Maximize Holiday Sales in 2025
You’ve spent all year creating your products, preparing for the busiest shopping season of the year. But as the holidays approach, your sales depend on Etsy’s fees, rules, and unpredictable...
Or maybe you're a designer?
Make the Shift: Designer to CEO
After running my own design business for 15+ years, I mentor designers who are tired of undercharging, awkward sales conversations, scope creep, and feast-or-famine cycles
Whether you design websites, branding, print, or all of the above — I'll help you price confidently, position yourself as an expert, and build a sustainable business that doesn't burn you out.
Or listen to the free Confessions of a Designer private podcast
Frequently Asked Questions
What does Launch Party do?
Launch Party is an e-commerce design studio offering Shopify website design services and educational resources for product businesses. Read more →
Where do I access my trainings?
Why Shopify?
There’s a reason Shopify is the gold-standard of e-commerce: it has a great base plan for just $39/month, awesome 24/7 support and the sky’s the limit with sales. Once you're on Shopify, you won't need to switch to the "better" e-commerce platform. You'll already be there.
It’s built from the ground up as a platform to help you sell products online.
A few stand outs about Shopify:
+ Shopify is the only platform that allows multi-sales channels (like selling in person, Instagram, Facebook, Pinterest and more from your Shopify inventory).
+ Shopify is the absolute best-in-class for shipping options. They provide built-in integration and discounted service with USPS, UPS and DHL. And if you’re selling digital products, Shopify can handle that too!
+ Shopify is more than products and collections. You can use Shopify to create your full website with info pages and even a blog.
+ Shopify themes and apps: with Shopify themes, you can easily design and customize (without touching any code) a beautiful and professional looking online store. And with Shopify apps, you can add all kinds of additional features and integrate with other services.
How can I launch my Shopify website?
We have lots of free resources in our blog. Join Shop School for the ultimate guidance and support.
Can I hire you to build my website?
Yes, I offer design services to completely design and build your Shopify site. Learn more →
Do you offer business coaching?
Yes, I offer coaching for aspiring and established designers. Learn more →
