Shop School helps me accomplish the changes I want to make to my Shopify website with monthly meetings and work times that Shelley trains with easy-to-follow videos and answers questions when I hit a roadblock.

Do not hesitate on this! I am so pleased with everything Shelley provided for my mini shopify audit. She gave me so much valuable information and it was packed into an easy to follow 30-minute video. I couldn't recommend it more. 100% worth the purchase - I can see my analytics improving already. Thanks Shelley!

I had been struggling to get my Shopify site really going. Then I heard about Shop School. I had already paid hundreds/thousands for several other ‘handmade biz training courses’, but never seemed able to follow along til the end (they overloaded with info and required a lot of time I just didn’t have with a FT job on my plate).
But Shelley’s Shop School gave me exactly what I needed to get my site launched and running. The most important piece is Shelley’s direct access in our private community - the ability to have her review YOUR actual shop and give suggestions, answer YOUR specific questions. That has just been invaluable to me! If you are debating- just do it. THIS is the one biz course that you don’t want to pass up.

Shelly has made building my website something that even I could actually accomplish. She is full of great instructions and knowledge and her videos make all the difference. I also love how she makes videos for you personally to walk you through each step. So helpful! I am so not tech savvy and I actually feel like I'm getting a handle on it.

Shop School is an incredibly valuable and empowering investment in yourself and your business. Shelley has distilled the endless options and directions one is faced with in building a Shopify site, into a streamlined step-by-step system. It is imperative for me to go at my own pace, and Shop School allows this; you can build your site slowly in small pockets of time as I’ve needed to, or you can have your ‘MVP site’ up and running in a flash. Shelley is a skilled teacher; a great communicator, kind, approachable, and eternally patient. From simple site-building to custom CSS, Shop School lessons contain all levels of instruction, so you can succeed no matter your skill level; all housed in an interface that is aesthetically pleasing, and a joy to use. If you want the confidence to build and update your own Shopify site, Shop School is your all-star solution—a complete system of knowledge and support.

The best part of the class is the one-on-one help that Shelley offers. I'm not horribly tech savvy, so this is THE BEST as far as I'm concerned. She is prompt with her resonses and has been very helpful. Shopify changed a lot of their themes and settings, so I'm sure she had her work cut out for her this go round. Thanks Shelley! I highly recommend this class.

Joining Shop School was one of the best decisions I’ve made for my business. It gave me the tools, guidance, and community I didn’t even realize I was missing. The content is incredibly thoughtful and approachable, with real-world strategies I could apply right away without feeling overwhelmed. But what really makes Shop School special is the heart behind it. You feel seen, supported, and genuinely cheered on every step of the way. Whether you’re just starting or looking to grow with intention, Shop School is the kind of resource that meets you right where you are and gently nudges you forward.

Working with Shelley on my Shopify email marketing was such a gift. She took the heart of my brand and translated it into emails that feel warm, intentional, and truly aligned with the experience I want to give my customers. Every piece, from the welcome series to abandoned cart flows, felt like me but elevated. Shelley is thoughtful, responsive, and so easy to collaborate with. She even caught a few website hiccups along the way and kindly brought them to my attention. I honestly teared up reading the emails she created, they were that spot on! If you’re looking for someone who can blend strategy with soul, Shelley is your person!

Shelley created a wonderful look that fit seamlessly with my brand. She was easy to work with and came up with something that was better than my old email look. I didn't know how to set everything up and didn't have time to figure it out. Shelley made everything easy and set up a template that was branded and easy to use, and one I can edit in the future if needed. Highly recommend Shelley's Shopify email setup, whether you're struggling with sending out emails or don't have time to figure out how Shopify email works.

Shelley has given me great ideas to make my site better and is always quick with a response when I have a question. I love that she sends you a video of her walk through so you can stop and go back and work at your own pace.

Love that Shelley is always there to answer questions and provide advice.

Creating my website was much easier having the Launch Party videos for reference. Shelley goes through the steps for each part of the website in a clear and easy to follow way. It's also great to be able to ask Shelley questions if something isn't clear or if Shopify changes something.

A complete guide to program to a successful
shopify store.

Shelley created a thoughtful and thorough audit of my site. I left with dozens of things I could change to make my website convert better. I finally sat down to make those improvements and my conversion rate improved from 0.56% to 2.54% this week. Her advice keeps paying off and I'm so glad I invested in this for my business.

I hired Shelley to help me improve my website. She made that happen. I joined Shop School to continue improving and to guide me in making other changes. Shelley is so fun to work with.