How to start a Shopify store in 2025
Launching your online store on Shopify is one of the best ways to build a professional, scalable, and customizable online store. Whether you're an Etsy seller looking to expand, a...
Your Shopify Success Partner
Turn your website into a sales machine
Launch Party is an e-commerce design studio offering Shopify website design services and educational resources for product businesses.
SALE! Learn Sales-Generating Skills
Grow your product business with focused and straightforward trainings.
Launch Your Shopify Website with Shop School
The ultimate Shopify online course designed to teach you the fastest way to get your Shopify site up and running -- and then to the next level.
Shop School
is everything you need to build your Shopify site
Free Resource Library
Join the Launch Lab
Subscribe to get access to the free training library to help grow your product business on topics like Shopify versus Etsy and Shopify versus other platforms.
Work with Me
High-quality, beautiful & conversion-focused design & development -- without the wait.
Creating dreamshop design for product businesses that sell beautifully with Shopify.
I'm Shelley Easter
Your Shopify success partner
With a background in luxury editorial design and 10 years of my own web design business under my belt, I bring a lot to this party.
Launch Party is both a design studio providing made-for-you Shopify websites and branding AND an educational resource for product-business owners.
Shopify Blog
Shop Small: Introducing 2024's Launch Party Gift Guide
Gift meaningfully! Shop small businesses this year for everyone on your list.
Etsy versus Shopify
Which is better, Etsy or Shopify? Here’s my answer: Neither. Both. But Shopify. Let’s get into it. First, we are not comparing apples to apples with Etsy and Shopify. Etsy: a...
Email Marketing 101 for Product Businesses
Most business owners squirm a little when I ask them about their email marketing. I get a lot of guilty “I need to do more” responses. If this is you,...
Frequently Asked Questions
What does Launch Party do?
Launch Party is an e-commerce design studio offering Shopify website design services and educational resources for product businesses. Read more →
Where do I access my trainings?
Why Shopify?
There’s a reason Shopify is the gold-standard of e-commerce: it has a great base plan for just $39/month, awesome 24/7 support and the sky’s the limit with sales. Once you're on Shopify, you won't need to switch to the "better" e-commerce platform. You'll already be there.
It’s built from the ground up as a platform to help you sell products online.
A few stand outs about Shopify:
+ Shopify is the only platform that allows multi-sales channels (like selling in person, Instagram, Facebook, Pinterest and more from your Shopify inventory).
+ Shopify is the absolute best-in-class for shipping options. They provide built-in integration and discounted service with USPS, UPS and DHL. And if you’re selling digital products, Shopify can handle that too!
+ Shopify is more than products and collections. You can use Shopify to create your full website with info pages and even a blog.
+ Shopify themes and apps: with Shopify themes, you can easily design and customize (without touching any code) a beautiful and professional looking online store. And with Shopify apps, you can add all kinds of additional features and integrate with other services.
How can I launch my Shopify website?
We have lots of free resources in our blog. Join Shop School for the ultimate guidance and support.
Can I hire you to build my website?
Yes, I offer design services to completely design and build your Shopify site. Learn more →
Do you offer business coaching?
Yes, I offer coaching for aspiring and established designers. Learn more →
