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Launch Your Shopify Store

Introducing: Shop School

Learn how to build, launch and optimize your Shopify store for your product business -- with all the support you need. 💜

Sound familiar?

You're tired of the Etsy rollercoaster

You don't want to rely fully on Etsy's rented land to build your business... you know it's not going to get your business to where you want it to be.

You know now's the time to focus on online sales, but it's not working for you

Online shopping is not going away and you don't want your business to miss out.

You're stuck trying to figure out how to get started with your site

You're overwhelmed with platform comparison-itis and digging for info in Facebook groups.

You started trying to build a site and it's still not done

No shame, this happens. An actual plan and support is needed to get over the finish line.

You're not ready to invest with a high-end Shopify designer

But you still want a really good website that will grow your business. And even better, a site you'll be able to update yourself.

You want to build your brand and business but you don't know how to get there

You want consistent online sales and customers who keep coming back to your store.

Take ownership of your brand

Do you want a sustainable, profitable business that grows on your own terms?

Then you need a website. For product businesses like yours, that means a website on Shopify that's designed to grow with you and your business.

Your roadmap to Shopify success with unlimited feedback & support

Your Shopify Success Partner

Meet Shelley Easter

I’m Shelley of Launch Party. I’ve run an e-commerce design studio specializing in Shopify since 2018 and have been a website designer for 15 years.

Here's why I love Shopify:

⭐️ You can sell everywhere: your website, in-person, Facebook, Pinterest, Tik Tok, Instagram and more. All through Shopify!

⭐️ 100% safe and secure checkout and 24/7 customer support

⭐️ Shopify payments has 0 transaction fees (just credit card processing fees)

⭐️ You can build your whole website with Shopify -- beautiful pages and even blog

⭐️ The Shopify app store allows you to add virtually any feature to your store.

I'm here to help you get your Shopify website up and running fast for your business. You CAN build a website that looks beautiful and grows your sales with as little stress and tech headaches as possible. If you know your way around social media and email, you can do this! I'll show you how.

Shop School: The All-in-one Shopify Course

Get EVERYTHING you need to learn to go from launch to success with your Shopify store

Build & Brand

Learn exactly what to do with a simple, proven plan that's been successfully implemented hundreds of times.

Clear, step-by-step instructions to get you to launch your Shopify site ASAP.

Refine & Optimize

Shop School doesn't end after you launch your new store. Next, you can go at your own pace and dive into expert content about marketing, SEO, advanced Shopify and more.

Designed for small business owners like Etsy sellers, brick and mortar stores, boutiques and more

This program was built for the needs of small businesses who want to build a long term, sustainable brand and no longer rely entirely on Etsy.

All the support

We have a private Facebook group for your questions with unlimited feedback and site reviews directly from me. We meet monthly for a video group call too. (Recorded if you can't attend live.)

Shop School: Course, Community & Support to learn and succeed on Shopify

$1,495.00

1-Year Membership

Instant Access

Unlimited Feedback

Monthly Office Hours

Use code CYBER500 at checkout to save $500 (offer ends 12/9 11:30PM ET)

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Shop School: Course, Community & Support to learn and succeed on Shopify

$1,495.00

300+

Shop School students + alumni, launched in 2020.

Monthly

Live, group office hours calls

Instant

Access to the entire course

Unlimited

Feedback & site reviews

From Shop Schoolers 💜

This course and group has exceeded my expectations by far! I appreciate the hands on feedback and interaction. SUPER HELPFUL!!
Best business decision I ever made, joining Shop School
A few words about getting your site up: just do it! Having my site go live seems to have given my business more legitimacy (in my customers eyes and in MY eyes), even though I've had this business for 5 years.
I'm moderately technical but was overwhelmed by the help videos on Shopify. I've got a fully functional site up FAST thanks to your school. The monthly calls are AMAZING plus how much attention you give the group.
I signed up with Shelley in February and my shop went live in March. I even have some days where my shop outsold Etsy. SO happy I took this big step for my business.
Holy Smokes! First order within 1 hour of publishing and sharing on Facebook.
At 11:30 last night, we released the website into the wild and had our first sale 37 minutes late. Right after signing up for Shopify, Shop School was the best business decision!
I launched my website today and have already received 6 orders!
Shop School is one of the BEST investments I made in my biz. I highly recommend it - Shelley's training breaks it down and makes it less overwhelming.
I sent everyone to my website! Look what happened in one day!

How Shop School Works

Based on the system I've developed after years of designing websites

Phase 1: Complete your Shopify "MVP"

Build & Brand

On-demand videos and text instructions to guide you through the process of launching your Shopify store.

If you already have an existing brand or website, you're in good company! I'll personally review your brand and site to guide you to your next steps.

Learn how to plan your site and outline your marketing, create a simple logo, choose your color palette and brand fonts. Then build your website by following the step-by-step video and written instructions to walk you through adding products, choosing your theme, and configuring your Shopify settings to make your Shopify MVP (minimum viable product).

You’ll get your site up fast so you can start selling that much sooner.

Next step: LAUNCH! 🥳

Phase 2: Optimize

Refine & Optimize

After you've launched your store, you can focus on driving traffic and making improvements.

As your business grows and changes, you'll know how to make sure your website keeps up. You’ll be learning a new skill that can benefit your business for years to come.

Learn how to add more Shopify apps and customizations, add more pages to your store, e-commerce blogging, add sales channels, SEO and email marketing.

With Shop School office hours, you can keep learning about new ways to improve your store.

And the bonus guest expert library is filled with workshops on different marketing strategies including Instagram, working with influencers, wholesale, getting started with Facebook ads, product photography and more SEO.

Every step of the way

Unlimited Feedback

As soon as you join Shop School, you'll get a shoutout in the private community to introduce yourself and tell me what you're working on.

If you already have a site, then I'll start with a video website review made just for you so you'll have a customized action plan.

I'm personally here for you as you're figuring out your site plan, considering themes, apps, marketing, you name it.

I'm in Shop School's private community 5 days a week along with our monthly office hours group video call.

Shopify Sites Built by Shop Schoolers

Everything that's included

in Shop School

Course curriculum

Short video content and written format designed to be efficient, instantly accessible when you enroll.

Private community

A supportive group of other Shopify store owners. Ask questions, share your work and get honest feedback.

Unlimited site reviews

Part of the private community: share your website progress for a personalized video screenshare with my feedback and guidance.

Monthly office hours

A live group call hosted by Shelley with other Shop School members for face-to-face (virtually) support.

Guest expert library

Specialized video workshops from guest contributors to Shop School that are experts in their fields and most are e-commerce business owners themselves. Topics include marketing, photography, ads, social media and more.

Bonus Content: Guest Expert Workshop Library

Influencer Marketing for Product-Based Shops

Learn why you'd want to use influencer marketing and how to do it with real examples. From Raquel, founder of successful online baby boutique Luna & Luca, who has achieved amazing success with her Shopify store using influencer marketing. She breaks down exactly how she did it and how you can use her strategies.

5 Ways to Know You're Ready for Wholesale 

From Cat of Kitty Meow Boutique. Cat is a wholesale genius and coaches other businesses on how to utilize wholesale to grow their business. In her workshop she shares key points to focus on for wholesale success. 

Facebook and Instagram Ad Training

Learn how to set up your Facebook ad account and how to build your ads from scratch for Facebook and Instagram with an in-depth tutorial from Lucy of Bloom and bel monili.

Instagram Strategies for Product Businesses

Learn from Mimi of The Tiny Tassel how to use your Instagram account to drive product sales and grow your business.

Product Photography Essentials 

Get free access to Kristina Nicole's Product Photography Essentials Workshop for Makers and learn how to take better product photos yourself -- even using your smartphone. Learn how to create a natural light setup for your product photos and editing.

SEO for Shopify

Understand the essentials of a keyword research strategy and more for success with search engine optimization. From SEO expert Jess of Jess Creatives.

Customer Reviews

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Stephanie Fritsch
So helpful!

I’ve learned so much even after only a month and a half and the stress of trying to manage and design a website is now non-existent.

Shelley is so knowledgeable and helpful, and her offer to do one-on-one reviews of the site is invaluable.

I would recommend this to anyone who is trying to run a Shopify store as a small business owner.

S
Shelly Oswald
Shelley & Shop school are a "must-do" if you are a Shopify seller.

Shelley is so responsive and helpful. She has helped me take an "ok" store to one that gets glowing reviews from customers & marketing coaches.

I highly recommend Shelley