This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Now booking Shopify websites for August/Sept launches. See services

Cart 0

No more products available for purchase

Pair with
Subtotal Free

Shipping, taxes, and discount codes are calculated at checkout
  • American Express
  • Apple Pay
  • Diners Club
  • Discover
  • Meta Pay
  • Google Pay
  • Mastercard
  • PayPal
  • Shop Pay
  • Venmo
  • Visa

Launch Your Shopify Store

Learn how to build, launch and optimize your Shopify store for your product business -- with all the support you need. 💜

Shop School: Course, Community & Support to learn and succeed on Shopify

[{"variant_id":"40905687105582" , "metafield_value":""}]

Shop School: Course, Community & Support to learn and succeed on Shopify


All-in-one Shopify Course

Get EVERYTHING you need to learn to go from launch to success with your Shopify store


Learn exactly what to do with a simple, proven plan that's been successfully implemented hundreds of times.

Clear, step-by-step instructions to get you to launch your Shopify site ASAP.


Shop School doesn't end after you launch your new store. Next, you can go at your own pace and dive into expert content about marketing, SEO, advanced Shopify and more.

Designed for small business owners like Etsy sellers, brick and mortar stores, boutiques and more

This program was built for the needs of small businesses who want to amp up their online sales with their own site.

All the support

We have a private Facebook group for your questions with unlimited site reviews. And we have a monthly office hours group call.


Shop School students + alumni, launched in 2020.


Live, group office hours calls


Access to the entire course


Site reviews

This course and group has exceeded my expectations by far! I appreciate the hands on feedback and interaction. SUPER HELPFUL!

Shop Schooler

Best business decision I ever made, joining Shop School.

Shop Schooler

Sounds familiar?

You're tired of the Etsy rollercoaster

You don't want to rely fully on Etsy's rented land to build your business... you know it's not going to get your business to where you want it to be.

You know now's the time to focus on online sales, but it's not working for you

Online shopping is not going away and you don't want your business to miss out.

You're stuck trying to figure out how to get started with your site

You're overwhelmed with platform comparison-itis and digging for info in Facebook groups.

You started trying to build a site and it's still not done

No shame, this happens. An actual plan and support is needed to get over the finish line.

You're not ready to invest with a high-end Shopify designer

But you still want a really good website that will grow your business. And even better, a site you'll be able to update yourself.

You want to build your brand and business on a site that you own

You want consistent online sales and customers who keep coming back to your store.

How Shop School Works

Based on the system I've developed after years of designing websites

Phase 1: Complete your Shopify "MVP"


On-demand videos and text instructions to guide you through the process of launching your Shopify store.

Tutorials to walk you through the most efficient way possible to create your Shopify MVP: minimum viable product. Learn how to create a simple and effective website fast so you can launch that much sooner.

Next step: LAUNCH! 🥳

Phase 2: Optimize


After you've launched your store, you can focus on driving traffic and making improvements.

As your business grows and changes, you'll know how to make sure your website keeps up.

Learn how to add more Shopify apps and customizations, add more pages to your store, e-commerce blogging, add sales channels, SEO and marketing.


Shopify Sites Built by Shop Schoolers

Shop School Guest Expert Library

Influencer Marketing for Product-Based Shops

Learn why you'd want to use influencer marketing and how to do it with real examples. From Raquel, founder of successful online baby boutique Luna & Luca, who has achieved amazing success with her Shopify store using influencer marketing. She breaks down exactly how she did it and how you can use her strategies.

5 Ways to Know You're Ready for Wholesale 

From Cat of Kitty Meow Boutique. Cat is a wholesale genius and coaches other businesses on how to utilize wholesale to grow their business. In her workshop she shares key points to focus on for wholesale success. 

Facebook and Instagram Ad Training

Learn how to set up your Facebook ad account and how to build your ads from scratch for Facebook and Instagram with an in-depth tutorial from Lucy of Bloom and bel monili.

Instagram Strategies for Product Businesses

Learn from Mimi of The Tiny Tassel how to use your Instagram account to drive product sales and grow your business.

Product Photography Essentials 

Get free access to Kristina Nicole's Product Photography Essentials Workshop for Makers and learn how to take better product photos yourself -- even using your smartphone. Learn how to create a natural light setup for your product photos and editing.

SEO for Shopify

Understand the essentials of a keyword research strategy and more for success with search engine optimization. From SEO expert Jess of Jess Creatives.

Everything that's included

in Shop School

Course curriculum

Short video content and written format designed to be efficient, instantly accessible when you enroll.

Private community

A supportive group of other Shopify store owners. Ask questions, share your work and get honest feedback.

Unlimited site reviews

Part of the private community: share your website progress for a personalized video screenshare with my feedback and guidance.

Monthly office hours

A live group call hosted by Shelley with other Shop School members for face-to-face (virtually) support.

Guest Expert Library

Specialized video classes on topics like marketing, photography, ads, social media and more.

Your Shopify Partner

Meet Shelley Easter

I’m Shelley of Launch Party. I’ve run an e-commerce design studio specializing in Shopify since 2018 and have been a website designer for 15 years.

I’ve worked with hundreds of product business owners at different stages with all sorts of unique challenges. Something they all have in common? They want to make more sales with their website. And that’s where I come in.

Not ready to sign up yet?

Join the Launch Lab to access free trainings