Portfolio

Portfolio

It's not just a website, it's your online business

Launch Party is a design studio specializing in e-commerce.

Beyond web design and Shopify expertise, we are heavily focused on building your business. We don’t just design websites. We develop strategies for your brand and online store that help you attract your target customer and harness what makes your brand special.

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Clients Featured In

Shopify Website Redesign

The Gray Muse

Our priorities for the new Gray Muse website were to incorporate storytelling and showcase products better.

Rubeena, owner of The Gray Muse wanted the site to feel as aesthetically appealing as her beautiful products so customers wanted to spend more time browsing and shopping.

We added so many design details, storytelling elements, re-organized collections and featured products. Also new features like a wishlist, restock alert and pre-orders.

Shopify Website Redesign

The Tiny Tassel

The Tiny Tassel has a gorgeous flagship location in Charleston, South Carolina and a robust online presence. They wanted to improve their existing Shopify website.

They had received feedback from customers that the site was difficult to navigate and find products. It was also not easy for their team to update their site. Overall, their previous site was not showcasing The Tiny Tassel the way their flagship store did.

"Working with Shelley was amazing, not only was she efficient but she was so intentional about each change and upgrade that she made for our shop's site.

We pinpointed problem areas and addressed them with solutions. We've seen a decrease in customer confusion surrounding products and also shop policies. Shelley helped us find the best apps to integrate with Shopify and they've helped our team work more efficiently and provide a better shopping experience. "

Mimi Striplin, The Tiny Tassel

Redesigned Shopify Website

Gingiber

Gingiber is a brand created by artist and illustrator Stacie Bloomfield that sells a variety of artful home goods and accessories. They had an outdated Shopify theme that was no longer converting effectively and didn't prioritize mobile. Conversion rate and mobile optimization was our main objective with the redesign.

The site speed was also an issue for Gingiber's old website theme. We assessed the Shopify apps in use and were able to remove some and add others that would be impactful for sales.

"Our new site paid for itself in a week.

Sales up 31%
Average Order Value up 12%
Conversion rate up 18%

We just adore the site. We are very happy to be refreshed and to have a better experience for our customers."

Stacie Bloomfield, Gingiber

New Shopify Website

Three Farm Daughters

Three Farm Daughters is a new pasta brand created by three farm daughters. :) Based in North Dakota and now carried in Whole Foods and, Albertsons and Safeway. Retail placement was a big part of our overall website strategy.

Customer education and positioning what makes Three Farm Daughters pasta different was incorporated throughout the website.

The product template features comparison content, product feature icons, cooking instructions and a subscription option.

"After we launched our website, we got a lot of positive feedback

from our consumers of how easy the shopping experience was and how well done the site was done as a whole! Shelley really helped us take it to the next level with aesthetic!"

Grace Lunski, Three Farm Daughters (third daughter)