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Now booking Shopify websites for August/Sept launches. See services

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It's not just a website, it's your online business

Launch Party is a design studio specializing in e-commerce. 

Launch Party is a design studio specializing in e-commerce. 

Beyond web design and Shopify expertise, we are heavily focused on building your business. We don’t just design websites. We develop strategies for your brand and online store that help you attract your target customer and harness what makes your brand special.

Clients Featured In

Shopify Website Redesign

The Gray Muse

Our priorities for the new Gray Muse website were to incorporate storytelling and showcase products better.

Rubeena, owner of The Gray Muse wanted the site to feel as aesthetically appealing as her beautiful products so customers wanted to spend more time browsing and shopping.

We added so many design details, storytelling elements, re-organized collections and featured products. Also new features like a wishlist, restock alert and pre-orders.

"Shelley really put in a lot of effort, time, attention and love into my website. I felt like I was a VIP client for the week (and beyond). That was worth the investment!! "

- Rubeena, owner of The Gray Muse

10 days after the redesigned site launched:

  • Conversion rate was up 51%
  • Total orders up 34%
  • Total sales up 53%!

"When you have to upgrade the Wishlist app tier because nearly 1000 items have been added to people's wishlist in 10 days."

Shopify Website Redesign

The Tiny Tassel

The Tiny Tassel has a gorgeous flagship location in Charleston, South Carolina and a robust online presence. They wanted to improve their existing Shopify website.

They had received feedback from customers that the site was difficult to navigate and find products. It was also not easy for their team to update their site. Overall, their previous site was not showcasing The Tiny Tassel the way their flagship store did.

Before & After

The Tiny Tassel sells a lot of different types of products, so we prioritized merchandizing and making the shopping experience as easy as possible. We started with rethinking the navigation and collections and working our way through the entire site.

"Working with Shelley was amazing, not only was she efficient but she was so intentional about each change and upgrade that she made for our shop's site.

We pinpointed problem areas and addressed them with solutions. We've seen a decrease in customer confusion surrounding products and also shop policies. Shelley helped us find the best apps to integrate with Shopify and they've helped our team work more efficiently and provide a better shopping experience. "

Mimi Striplin, The Tiny Tassel

Redesigned Shopify Website


Gingiber is a brand created by artist and illustrator Stacie Bloomfield that sells a variety of artful home goods and accessories. They had an outdated Shopify theme that was no longer converting effectively and didn't prioritize mobile. Conversion rate and mobile optimization was our main objective with the redesign.

The site speed was also an issue for Gingiber's old website theme. We assessed the Shopify apps in use and were able to remove some and add others that would be impactful for sales.

Before & After

The product template now integrates a featured review at the top, easy to find shipping info, and brand building content about why to shop with Gingiber.

"Our new site paid for itself in a week.

  • Sales up 31%
  • Average Order Value up 12%
  • Conversion rate up 18%

We just adore the site. We are very happy to be refreshed and to have a better experience for our customers."

Stacie Bloomfield, Gingiber

New Shopify Website

Three Farm Daughters

Three Farm Daughters is a new pasta brand created by three farm daughters. :) Based in North Dakota and now carried in Whole Foods and, Albertsons and Safeway. Retail placement was a big part of our overall website strategy.

Customer education and positioning what makes Three Farm Daughters pasta different was incorporated throughout the website.

The product template features comparison content, product feature icons, cooking instructions and a subscription option.

"After we launched our website, we got a lot of positive feedback

from our consumers of how easy the shopping experience was and how well done the site was done as a whole! Shelley really helped us take it to the next level with aesthetic!"

Grace Lunski, Three Farm Daughters (third daughter)

Mockingbird Hospitality: Branding & Shopify website

Little Girls Pearls: Shopify website redesign

SO Handmade: New Shopify Website

SO Handmade was featured by Real Simple with a link to her Etsy shop because she didn't have her own website.

The new website establishes the brand presence and gives lots of ways to shop.

Reviews from Etsy were brought over to Shopify.

AWB Firm: Wordpress migration to new Shopify site

Before: Contract shop wasn't featured and site was difficult to use, especially on mobile.

After: Clear starting points to shop, services and blog featured.

Contracts are easy to shop by type and industry and how to use explained at a glance with icons.

More Featured Client Work

Hester General Store

Shopify Website

Orange Lingerie

Shopify Redesign and Wordpress Blog Migration

The JoyPop Co

Squarespace Migration to New Shopify Website

Farren Celeste

New Shopify Website


Naming, Branding and New Shopify Website

Honest Elderberry Co

Wix Migration to New Shopify Website

Bella DeLuna

Squarespace Migration to New Shopify Website


Squarespace Migration to New Shopify Website

Dora Mae Jewelry

Shopify Website Redesign

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