A Shopify store that sells, even if you're starting from scratch.
Get Your First (Or Next) 100 orders on shopify
Whether you're building your first store or fixing one that isn't converting, Shop School gives you the system, the roadmap, and unlimited personal feedback to get your products selling.
What if your sales problem is actually an online store problem?
You've got great products — and whether you're selling on Etsy, Instagram, or your own store that just isn't converting, the problem is the same: something between your product and your customer's credit card is getting in the way.
And you don't know what it is or how to fix it.
Sound familiar?
Your store is live — but the sales aren't coming
You built it (or paid someone to build it), it's technically up, but nothing is happening. You're not sure if it's the design, the products, the price, or something you're missing entirely.
You're making Etsy sales but you know you need your own store
You've been meaning to start for months (or years). Every time you think about starting, you get overwhelmed and stall.
Your customers tell you your site is hard to shop
They DM you to ask where to find something. They abandon their cart. They buy from you at markets but never on your website.
You've spent hours Googling and watching tutorials
Half answers from ten different sources, none of it quite fitting your situation, none of it with anyone to ask when you get stuck.
You've already paid for a course that didn't get you there
You followed along until it got complicated or the support ran out. You're not starting from zero — but you're not where you want to be either.
You just want to sell your products — not become a web designer
You didn't start this business to spend your evenings fighting with Shopify. Hiring a designer isn't in the budget yet and figuring it out alone isn't working either.
Shop School is probably for you if...
- You've been making tweaks, watching tutorials, trying things — but you have no idea if any of it is actually helping.
- You want an expert to look at your specific store and tell you exactly what's wrong and exactly how to fix it.
- You're tired of building on platforms you don't own. You're making Etsy sales (maybe really good ones) but every customer belongs to Etsy, not you.
- You want a clear, step-by-step path — and someone to ask if you get stuck
And probably not for you if...
- You sell services, not products — this program is built specifically for product businesses.
- You want someone to just build your store for you, my done-for-you design services may be a better fit →
- You're looking for a passive, overnight solution — this takes real implementation.
- You're only selling on Amazon or wholesale and don't need a direct-to-consumer store.
What Life Looks Like When Your Store Actually Works
Your store sells your products better than you can
It works while you sleep, while you're making inventory, while you're living your life. No market table required.
You open Shopify without dread
You understand your store. You built it. You can update it, fix it, and grow it.
You hit 100 orders, and you know exactly how to get the next 100
You have a system. You know what's working, you know what to do when sales slow down, and you're not starting from scratch every time.
You own your customers — not Etsy
Your email list is growing, your automations are running, and every visitor is someone you can reach again.
You're running a business that feels real
A growing business with a real online presence that belongs entirely to you.
Welcome to Shop School
Launch your Shopify store, convert your visitors into customers, and get to your first (or next) 100 orders — with expert guidance every step of the way.
How does Shop School work?
Everything You Need to Launch and Grow Your Shopify Store
A Complete Shopify Curriculum
Step-by-step video training that takes you from brand positioning and store setup all the way through products, email marketing, theme design, launch, and beyond.
Your Personalized 100 Sales Roadmap
A complete marketing system built around my Four Roads Framework to getting sales. Your customizable and repeatable plan to 100 sales and beyond.
Monthly Live Coaching Calls
Every month we get on a video call together to talk shop. Ask questions, get your site reviewed and hear from others. If you can't make it live, replays are always available and questions can be pre-submitted.
Unlimited Personal Site Reviews
This is what makes Shop School different. Submit your store any time and I'll record a full video walkthrough of your actual site with specific, actionable feedback. Unlimited site reviews included. Outside of Shop School, each one is $95.
Private Community
A private space to ask questions, share your work and get feedback. I check and respond in the community Monday-Friday. It's hosted on my website and accessible on any device (including it's own app!).
Built for Real Life
A dedicated "When Life Gets In The Way" module so you always know exactly how to find your place and pick back up. Plus a monthly check-in form to help you stay accountable and get the support you need.
400+
Shop School students + alumni, launched in 2020.
Monthly
Live, group office hours calls
Instant
Access to the entire course
Unlimited
Feedback & site reviews
Hi, I'm Shelley Easter
I started building websites in 2011. For the first several years I worked across platforms — mostly WordPress and sometimes Squarespace, whatever the client needed. Then in 2018 I took on my first product-based client and knew she needed to be on Shopify. I loved it so much, I went all in!
What I love about e-commerce — and why I've stayed in it — is that you can see the direct results of every change you make. It's one of the few places in design where the work is immediately measurable.
Since 2018 I've built 100+ Shopify stores. From first-time makers launching their very first product to businesses doing 7 figures in annual revenue. I'm a Shopify Partner and Klaviyo Partner. I've seen what actually converts and what brings customers back.
I created Shop School in 2020 because I kept seeing the same thing: product-business owners that didn't have a professional designer in the budget and wanted to be able to manage and grow their sites themselves.
Established 2011 · Shopify Partner since 2018 · 100+ stores built · 400+ students
What's Inside Shop School
The Complete Shopify Curriculum
A step-by-step program that takes you from brand positioning and store strategy all the way through building, launching, and growing your store. You'll cover everything: your brand, your products, your theme, your email marketing setup, and your launch.
Monthly Live Coaching Calls
Every month we get on a call together. Bring your questions, your store, or wherever you're stuck. Topics usually include marketing strategy, store customizations, email newsletters, social media, shipping, Shopify apps, and launch planning.
Can't make it live? Replays are always posted (and timestamped!) and questions can be pre-submitted.
Unlimited Personal Site Reviews
This is what makes Shop School different from every other Shopify course out there.
Submit your store any time and I'll record a full video walkthrough of your actual site — your homepage, your product pages, your checkout, all of it — with specific, actionable feedback on exactly what to fix AND how. Unlimited site reviews, included. Outside of Shop School, each one is $95.
Private Community
A private space to ask questions, share your work and get feedback. I check and respond in the community Monday - Friday. It's hosted on my website and accessible on any device (including it's own app!).
Ready to join Shop School?
Go to checkout for Shop Pay Installment options
Complete Shopify Curriculum (Value $997)
12 Monthly Live Coaching Calls (Value $1164)
Unlimited Personal Site Reviews (Value $1140)
Private Community (Value $524)
Guest Expert Workshop Library (Value $873)
100% Guarantee: If you’re not satisfied with the program within 7 days, I’ll offer you a full refund, for any reason.
The System Behind Your First (or Next) 100 Orders
Shopify Foundations
Set your strategy, define your brand, and plan your store before you build (or rebuild) anything.
Build & Brand
Build your store the right way — products, theme, email setup, page design, and launch.
Your 100 Sales Roadmap
Get your store selling with the Four Roads Framework — your personalized and realistic roadmap to 100 orders.
From Shop Schoolers 💜
Shopify Sites Built by Shop Schoolers
Your first (or next) 100 orders start here
