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Now booking Shopify websites for August/Sept launches. See services

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Work with Me

Ready for the next step in your business? From a powerful new website to big-picture strategic consulting to the details of your tech and app stack, let's move your business forward.

For designers: I offer business mentorship and coaching too.

For Product Business Owners

Super high-quality, beautiful & (most importantly) conversion-focused design & development -- without the wait. We specialize in Shopify websites and visual branding. Let's make it happen.

For Designers

One-on-one coaching for designers. I offer individualized support on how to run a successful design business that pays you well and works for your life.

We’ve had a lot of compliments on the site since it launched. Customers quickly picked it up and have been ordering right along. The design itself also helped elevate the brand and when people see our site it looks and feels like a professionally designed site and people notice.

Brian Younglove
The Joypop Co

I am so beyond delighted and have gotten a ton of unsolicited praise - even from my own graphic and web design clients who I know are not just being nice. In addition to being beautiful, it’s easy to navigate on mobile and desktop, fast, and working really well.

Autumn Witt Boyd
AWB Firm

It was an absolute pleasure working with Shelley on a new website design. She understood the fundamentals of my business to create an intuitive website design that’s easy to work on behind the scenes and more importantly for customers to shop!

Sarah Omura
SO Handmade

Featured Portfolio

The Tiny Tassel

Redesign for Charleston-based, pink loving 💕 shop.

Three Farm Daughters

Shopify website with lots of custom details for new pasta brand.


Conversion-focused Shopify theme redesign for art-based home goods brand.

Honest Elderberry

Migration from Wix to Shopify for fresh wellness product brand.

Orange Lingerie

Redesigned Shopify site and Wordpress blog migration for digital pattern brand.

Farren Celeste

New Shopify site for digital course and download shop.


Naming, visual branding and Shopify website for illustrator's plant inspired brand.

Dora Mae Jewelry

Shopify redesign to improve usability and merchandising for Orlando-based jewelry brand.

Bella deLuna

Migration from Squarespae to Shopify with a new theme for astrology brand.

Coco Baby Organics

Branding and new Shopify website for an organic baby boutique.


Migration from Squarespace to Shopify with a new theme for increased features for home goods and stationery brand.

Hester General Store

Shopify website for a historical general store offering local pickup and shipping.

Ready-to-Book Design Services

Ready to get started on your design project?