Shop School is for product business owners who want a Shopify store that actually makes sales. That includes people who haven't built their store yet, people who have a store that isn't converting, and people who've been at it a while but feel like something's off. If you sell physical, handmade, or digital products and you want your website to work harder for your business, this is it.

If you can manage your email and social media, you can do this.

Shop School is not built for developers or designers. It's built for product business owners who have never used Shopify and have never built their own site. No coding, no design skills required.

The most common reason courses don't work is the lack of support. In Shop School, it's different. Unlimited site reviews, monthly live calls, monthly check-ins and a private community mean you always have somewhere to turn when you hit a wall. You're not buying a course and figuring it out alone. You're getting a year of expert guidance and accountability.

Life happens! There's a whole module in Shop School called "When Life Gets in the Way" for exactly this reason. You have 12 months of access and you move at your own pace. Whenever you're ready to pick back up, everything is waiting for you.

Both the course and community are hosted right on my website, so they're accessible from any device. There's also a mobile app so you can get push notifications too.

If you join Shop School and decide within 7 days that it's not right for you, you'll receive a full refund.

The basics are straightforward:

• Shopify Basic plan: $39/month
• Custom domain: ~$15/year
• Most Shop School members use free themes and free apps only

Optional upgrades if you want them: a paid theme (typically $300-$400), Google Workspace for a branded email address, or paid apps for specific features. But none of these are required to launch a great store.

Yes. Shopify handles digital products beautifully. PDFs, templates, videos, ebooks, courses, all of it. The curriculum covers digital product setup specifically, and the marketing and conversion content applies equally whether your products are physical or digital. (Want to see a digital product store on Shopify in action? You're on one right now! 😉)

Absolutely, Shop School is for anyone selling physical, handmade, or digital products who wants a Shopify store that actually converts.

Yes. While the curriculum is Shopify-specific, switching platforms is absolutely something I support. I'll walk you through the migration process.

It is and I respect your investment very much. I understand it's a big leap to enroll in a course like this and invest in yourself and your business. (I've been in your shoes with this too!)

Your website is a very good investment and a key part of making sales in your business. And you'll be investing in a skill set to run your website for years and years to come.

Many people in Shop School have said it's been the best investment they've made in their business. 

I do my absolute best to provide a great experience in Shop School.

No — and I'd never tell you to walk away from something that's working. Many Shop School members run both simultaneously. There's a specific module on how to bring your Etsy products and reviews over to your new store. You stay on Etsy as long as it makes sense for you, while building something you actually own.

Not at all! We can make sure everything is set up correctly from the start. A lot of existing store owners wish they'd had this guidance before they built.

Yes! When you join with an existing store, we start with your site review. I'll record a full walkthrough of your store with specific action steps on exactly what to fix. The curriculum will also help you understand why your store is or isn't working, so you're not just making random tweaks and hoping for the best.

This is one of the most common concerns I hear from Etsy sellers and it's completely valid. Shopify has built-in tax settings that handle the basics, and Shop School covers how to set them up correctly. I also have a bonus from a tax professional in the program. You won't be figuring this out alone.

Yes, I've supported members from Canada, the UK, UAE and beyond. The Shopify curriculum translates internationally. The main difference is tax and payment setup, which varies by country.