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Limited Founding Member Pricing
CEO Track
12-Week Mentorship for Designers & Creative Business Owners
From corporate designer to freelance to full-fledged business owner. I can help you figure out your path too.
I always wondered...
What's the secret?
I've been running my design business for 15+ years. Along the way I've tried so many things to find success: different niches, cold reach-out, conquering my fear of public speaking, business coaching and so many courses. Over the last 6 years, I've landed on something that truly works for my life.
After so many years, I finally figured it out. The big secret is: there is no secret.
No secrets, no gatekeeping.
Here's what I've figured out:
- How to position my services around outcomes, not deliverables
- How to confidently host sales calls and feel good about it
- How to price my work based on value, not hours
- How to create demand instead of waiting for referrals
- How to build my audience and market consistently
- How to manage my client projects in a way that feels good for both parties
- How to create offers that attract the right clients
- How to handle all of the different tech elements involved in the delivery and back-end management of my business
The most important thing I’ve learned: how to run a sustainable and successful design business in 10-15 hours a week that earns a 6-figure take-home salary.
The Three Shifts
From Freelancer to CEO
SHIFT 1: It's Not About Your Design Skills
Clients don't hire you for your technical abilities. They hire you to solve problems. We'll help you position around outcomes, not deliverables.
SHIFT 2: Sales Skills Are Not Optional
Sales isn't about being pushy or manipulative. It's about leadership, asking the right questions, and confidently recommending solutions. We'll build your sales call framework and pricing confidence.
SHIFT 3: You Are A Marketer
When you hit a slow period, you shouldn't have to panic about what to do next. We'll clarify your positioning and build a marketing strategy so you always know what actions to take to bring in clients consistently.
What's Included
12 weeks of 1:1 mentorship directly with me:
- 6 bi-weekly video calls (scheduled every other week)
- Voxer support between sessions for quick guidance when you need it
- Homework and accountability between sessions
Who this is for
For designers & creative service providers who:
Are tired of the feast-or-famine cycle
Want to transition from hourly to project-based or retainer pricing
Feel stuck at their current income level
Don't know what to do during slow periods
Want to stop doing free work or undercharging
Are ready to think like a CEO, not just a freelancer
Meet Shelley Easter
I’m Shelley of Launch Party. I’ve run an e-commerce design studio specializing in Shopify since 2018 and have been a website designer for 15 years.
When I got my first job after college as a magazine designer, one of my first thoughts was "I want to work for myself instead.". The problem was I had no idea how to make that happen.
I slowly found a couple of local clients to freelance for, but a few years in and I still didn't see the path to full-time freelance.
It took me years to figure out how to run a consistently profitable business. I want to help you get there faster.
What we can work on together
Customized and tailored for your unique needs
Sales calls
I needed *the most* help with this when I first started and it took me literally years 😅 to gain confidence and start booking clients. I now have a structure and system that works and I feel good about.
Messaging and positioning
Learning how to position my services was the catalyst for huge growth in my business and consistent client inquiries. This is a huge one.
Your offers
This goes hand-in-hand with positioning. The right offers can entice potential clients and make it easier for them to understand what you actually do and choose the right package.
Pricing
Wow, have I been through it with pricing my services and work. This is a continually tricky area for all service providers and I'd love to help you figure out what you need to charge.
Systems
You really can't wing it if you want to manage client projects and your own marketing effectively. Developing a system that works for you to keep things organized on both ends is so important. This includes systems for when potential clients reach out, scheduling sales calls, followups, and actual project management and communication.
Your website and tech
Your own branding, your portfolio and your website are so integral to your design business, let's review it and see what can be improved. From your website platform, email marketing, client management, invoicing, course platform, shopping cart, design tools... running an online design business takes a lot of tech tools. Let's figure out your tech stack.
CEO Track: 12-Week Mentorship for Designers & Creative Business Owners
FOUNDING MEMBER PRICING
Still Considering?
Let's figure out if coaching is a good fit
Please fill out the form below to start our conversation. Expect a personal reply from Shelley within 2 business days.
