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Designer Business Coaching

For aspiring and established designers and creative business owners

From corporate designer to freelance to full-fledged business owner. I can help you figure out your path too.

I always wondered...

What's the secret?

I've been running my design business for 10+ years. Along the way I've tried so many things to find success: different niches, cold reach out, conquering my fear of public speaking, business coaching and so many courses. Over the last 5 years, I've landed on something that truly works for my life.

After so many years, I finally figured it out. The big secret is: there is no secret.

"I've never been a natural, all I do is try, try, try" -- Taylor Swift


No secrets, no gatekeeping.

Here's what I've figured out:

  • How to confidently host sales calls
  • How to find clients, how to price my work
  • How to build my audience
  • How to launch new services and products
  • How to manage my client projects in a way that feels good for both parties
  • How to create content that attracts, how to handle all of the different tech elements involved in the delivery and back-end management of my business. 

The most important thing I’ve learned: how to run a successful design business in 20 hours a week that earns a full-time income.

What we can work on together

Customized and tailored for your unique needs

Sales calls

I needed *the most* help with this when I first started and it took me literally years 😅 to gain confidence and start booking clients. I now have a structure and system that works and I feel good about.

Messaging and positioning

Learning how to position my services was the catalyst for huge growth in my business and consistent client inquiries. This is a huge one.

Your offers

This goes hand-in-hand with positioning. The right offers can entice potential clients and make it easier for them to understand what you actually do and choose the right package. 


Wow, have I been through it with pricing my services and work. This is a continually tricky area for all service providers and I'd love to help you figure out what you need to charge.


You really can't wing it if you want to manage client projects and your own marketing effectively. Developing a system that works for you to keep things organized on both ends is so important. This includes systems for when potential clients reach out, scheduling sales calls, followups, and actual project management and communication.

Your website and tech

Your own branding, your portfolio and your website are so integral to your design business, let's review it and see what can be improved. From your website platform, email marketing, client management, invoicing, course platform, shopping cart, design tools... running an online design business takes a lot of tech tools. Let's figure out your tech stack. 

Design Business Coaching (3 sessions)


Business coaching can be a powerful way to understand where you're at now and strategize your path to where you want to go. I've invested in so much business coaching in my 10+ years of business and I know it's helped me get to the next level.

I've gone from moonlighting freelancer with a 9-5 to full-time freelancer to full-time business owner. 

If you're in any of those phases of your business, I can help you get to the next one. 

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Design Business Coaching (3 sessions)


For designers & aspiring designers

Whatever phase of your business journey you're in, I can help you get to the next one.

Your business mentor

The one-on-one support you need from someone who has been in business for over 10 years.

What's included

(3) One hour video calls with Shelley, scheduled every other week or monthly. You'll have homework in between sessions.

Meet Shelley Easter

I’m Shelley of Launch Party. I’ve run an e-commerce design studio specializing in Shopify since 2018 and have been a website designer for 15 years.

When I got my first job after college as a magazine designer, one of my first thoughts was "I want to work for myself instead.". The problem was I had no idea how to make that happen.

I slowly found a couple of local clients to freelance for, but a few years in and I still didn't see the path to full-time freelance.

Still Considering?

Let's figure out if coaching is a good fit

Please fill out the form below to start our conversation. Expect a personal reply from Shelley within 2 business days.

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