What You'll Learn
How to:
Fix & Optimize Your Website
Exactly what to improve on your product pages, homepage, navigation, and checkout so your site is ready to maximize every sale opportunity.
Get Customers In
How to reach and attract buyers right now, no matter your audience size.
Bring Customers Back
Tactics to turn buyers into repeat customers and grow steadily.
Build Your Personalized 100-Sales Roadmap
Your plan for exactly what to do next, based on your business, available time and strengths.
Meet Your Host
Shelley Easter
I’m Shelley, the founder of Launch Party. I’ve been designing websites for 15 years and running a Shopify-focused e-commerce studio since 2018.
Over the years, I’ve helped hundreds of product-based businesses — from handmade sellers and boutiques to 7 figure brands — turn their websites into sales powerhouses.
My work focuses on:
- Improving conversion rates (so more visitors become buyers)
- Creating clear, customer-friendly shopping experiences
- Helping business owners build systems that support consistent sales
This workshop is built on what I see working every day inside real Shopify stores.