CEO Sales Calls: A Designer's Framework & Script Library

Stop avoiding sales calls. Start leading them.

For years, I tried to close projects over email, hoped my portfolio would do the selling, and felt terrible every time I got on a call. I avoided talking about pricing, panic-offered discounts, and let clients control the conversation.

It was costing me money and limiting my business.

This framework is what changed that. It's a practical, repeatable way to host sales calls that positions you as the expert, builds client confidence, and helps you decide if the project is the right fit — without feeling "salesy."

Get Follow-Up Templates
Email scripts for every scenario after the call ends — from "they booked immediately" to "they ghosted after seeing the contract" to "they said not right now." Never wonder what to send again.

CEO Mindset Shifts
Learn how to show up as a strategic partner instead of an order-taker. This section alone will change how you approach every client conversation.

Before-the-Call Strategy
How to use inquiry forms to prepare, what questions actually matter, and how to spot red flags before you ever get on Zoom.

What You'll Get

The Complete Sales Call Framework
An 8-step process that takes you from "Hi, nice to meet you" to "Here's the contract" with confidence. You'll know exactly what to say, when to say it, and how to guide the conversation.

Ready-to-Use Scripts
Word-for-word language for:

• Responding to inquiries
• Setting the agenda
• Asking diagnostic questions
• Handling "can I pick your brain" moments
• Talking about pricing without apologizing
• Closing the call and scheduling next steps

Follow-Up Templates
Email scripts for every scenario after the call ends — from "they booked immediately" to "they ghosted after seeing the contract" to "they said not right now." Never wonder what to send again.

CEO Mindset Shifts
Learn how to show up as a strategic partner instead of an order-taker. This section alone will change how you approach every client conversation.

Before-the-Call Strategy
How to use inquiry forms to prepare, what questions actually matter, and how to spot red flags before you ever get on Zoom.

Who This Is For

This is for designers who:

• Dread sales calls or avoid them entirely
• Let clients control the conversation
• Feel awkward talking about pricing
• Give away too much free advice on calls
• Want to close more projects at better rates
• Are ready to show up with authority

What Changes After You Use This

You'll stop feeling like you're being interviewed and start leading the conversation. You'll ask better questions. You'll know when to say no. You'll talk about pricing with confidence. And you'll book more of the right projects.